Why Digital Marketing Training
September 20, 2017
Why Should I Do A Digital Marketing course?
why learn Digital Marketing’ 100s of times. Besides this, ‘why should I do a digital marketing course?’ is another question that is still being asked by so many individuals. Depending upon the profile of the person who’s asking this question, there are number of variations of this question:
I am a marketing professional, how can digital marketing help me grow in my career?
I am an entrepreneur, will I be able to grow my business through digital marketing?
I am a sales professional, will digital marketing skills be relevant for me?
I am a student, can I build a rewarding career in digital marketing industry?
I am already into digital marketing, can I accelerate my career growth if I expand my skill set?
I am a business head, should I learn digital marketing myself?
I am an IT professional, is digital marketing profile relevant to me?
I am an HR professional, is digital marketing relevant for me as well?
Fundamental Reasons for growing demand of Digital Marketing Courses:
Digital media user adoption growth: There’s an explosion in terms of number of people joining various digital Social media such as Facebook, LinkedIn. According to Internet World Stats, over 40% of world’s population (i.e. 3.3 billion people) today has Internet connection. It was less than 1% in 1995. Moreover, the amount of time spent on digital media is also growing. Interestingly, around 50% of this Internet user base is from Asia.Internet Users in the World By Regions November 2015
Digital marketing spend growth: According to a report by Group advertising will account for 12.7% of all ad spending in 2016. In 2015, digital advertising accounted for 9.9% of total advertising budget.
Talent gap for skilled digital marketing professionals: Given the evolving nature of this medium and industry, academic institutions can’t take care of digital marketing skill building needs. This has created an ever-increasing gap between demand and supply of skilled digital marketing people at entry-level positions.
Rate of change in digital marketing industry: Since digital media channels change so often, there’s a constant need of skill up gradation for people who are already into this industry.
Growth of Internet-based businesses: Due to lower entry barrier, Internet based startups are exploding globally. This has placed additional pressure to produce digital marketing talent.
Benefits of a Digital Marketing Course based on the Profile:
Marketing Professional: Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get in the industry. A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.
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