Facebook  Marketing Training

Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing? The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests. In this guide, I’ll show you the basics of how to use Facebook to your advantage. The guide is aimed at the beginner who wants an introduction into marketing their business on the world’s largest social network.




Who’s on Facebook


Facebook may have started out as a social network for college students, but, by now, nearly everyone with an internet connection is using it. The minimum age requirement is 13, and there is reason to believe it is being used by all other age groups. Facebook doesn’t publicly release data on their most popular age group, but a survey by Pew showed that social networking is most popular with the 18-29 age group. Its popularity decreases with age. It is least popular with those 65 and older.

I can assure you that, no matter what age group you’re targeting, there will be more than enough of those users on Facebook.


Facebook Page

acebook pages for business,organisation and public figures. Users can “Like” a page, which means they ‘ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it. While profiles require a mutual relationship between friends,pages can be liked by anyone. Advantages: Pages are free and easy to setup.



Facebook Ads

acebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement:



Facebook Group Marketing

Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Groups are free and have high levels of engagement.





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eonlineseotraining marketing is a trusted marketing partner to many of the world’s leading brands. Our clients consistently rave about our strategic services which unleash the power of our mobile technology, preference management, and rich analytics platform. Leverage our multi-channel capabilities across SEM SMM SMO SEO  mobile web, voice, QR codes, and email to create great customer experiences across the entire lifecycle.


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 FACEBOOK  Marketing Training

  • How to Create a Fan Page 
  • Facebook Profiles
  • Facebook Places
  • Facebook Groups                                     
  • Facebook Community  
  • Grow Your Business  Facebook          
  • Latest Facebook Trends            
  • How to Create a Campaign?                
  • Facebook – Do’s and Don’ts      
  • Increase Facebook Likes