Benefits of Local SEO
March 29, 2019
How Does SEO Impact Your Local Business?
If your own a small business, optimizing your business’ local SEO can be extremely rewarding. Let’s take a look at the benefits of local SEO:
Local SEO helps potential customers discover your business. A lot of local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience.
Local SEO provides potential customers the information that they want, when they want it. For example, if your restaurant has free WiFi or is pet-friendly, displaying that information as part of your local SEO will attract customers who are looking for just that.
Even if your business does not have a website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.
As mentioned earlier, 65% of people who performed a local search ended up calling the business. Local search optimization provides potential customers the power to take this action, and this in turn provides your business with a qualified lead that you can convert.
Local SEO helps drive people’s decisions in favor of your business. The more data they have about your business, the more trustworthy you are in their eyes. This lays a strong foundation upon which you can build a mutually beneficial customer relationship.
Now that you know how local SEO can help your business, you can better manage its online presence, and build up your client base. Adding an SEO company to your marketing team will not only boost your local SEO but also increase your organic search engine rankings for your site and over your competitors. Schedule a free consultation that fits your calendar to see how our experts can help your business grow through search engine optimization.
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